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experienced a growth of 45% in annual sales through the platform, every year since we obtained the Gold Membership

Gold Supplier Member PhotoMember: Diego Rafael Garcia
Company: Auster Foods LLC
Location: Spain
Industry: Agriculture - Food Ingredients
Gold Supplier member since: 2015
Gold Supplier











Auster Foods specializes in Bulk Superfoods, such as Chia Seeds and Quinoa, Cacao Nibs, Maca Powder, Mung Beans among others.
Since it’s creation in 2012 the company has been active in +20 countries and continues to expand.

Story should be not less than 300, include but not limited to:

  1. How do you know Alibaba?

As a result of being involved in both international selling and sourcing, becoming well versed on the B2B e-commerce platforms has always been and essencial part of my job.

I have tested most of the available platforms, and Alibaba has always provided me with the best results. I have seen it growing in popularity ever since I started to use it in 2009.

It got to a point that it has become the natural and for most international for a whole new cast of B2B buyers and sellers active in the use of this technologies when trading globally.

  1. How is your feedback through

I get a lot of exposure thanks to being suscribed as a Gold Member. In my case 75% of all leads come directly through Alibaba, or indirectly through organic search in Google, also boosted by my presence in Alibaba.  

The conversion rate is very high for a very simple reason: buyers get access to a pre-screened database of legitimate suppliers, just a few clicks away.

  1. How many inquiries and how many orders you get from Alibaba every month? Which countries are your clients mainly from?

Each month we get an average of 70 inquiries in my Alibaba inbox. Nevertheless, I get the best results by responding to RFQ's (Request for Quotations), posted by buyers looking for products I can offer. Replying these requests allows me to meet qualitifed leads exactly where they are.

Between the two channels I have seen a growth of 45% in my annual sales through the platform, every year since I obtained my Gold Membership, being this the metric that trully matters.

Furthermore, buyers can see how many years the supplier has been present in the platform as a Gold Member, and it is safe to say it is in direct relation with growth in sales. This information give buyers a sense of confidence on the stability and commitment of the supplier, much needed particularly in B2B.

Since it’s creation in 2012 Auster Foods has been active in +20 countries and continues to expand. We currently export Superfoods to clients in Malaysia, Thailand, Nepal, Vietnam, Hong Kong, Taiwan, China, United States, England, France, Italy, Czech Republic, Montenegro, Guatemala, Paraguay, Qatar and Jordan.

  1. What’s the most impressive order or the most surprising order you get through

B2B customers are Hi-Touch customers. The relationship demands time to nurture and develop. If this is understood the outcome is always high-value, retentive customers.  

Judging the relationship with customers based solely on the size of the order would be a mistake, particularly in the first stages. Unlike many B2B suppliers I offer my customers the opportunity to start very small and grow from there. It is The size of the orders most usually grows along the relationship.

Buyers that started with a single pallet every quarter now purchase full containers every month, with orders worth an average USD 50.000.


  1. What’s the difference before and after you join Alibaba? Please list some data for reference.

Prior to joining Alibaba,  Trade Shows were the only reliable way to get international customers.

The Gold Membership gives me exposure to hundreds of qualified buyers year long for the same cost of visiting one mayor Trade Show.

Today I complement both tools, and use trade shows to meet and foster the relationship with established customers I met through Alibaba.

The ROI is very high and It represents today the most valuable tool I have to adquiring customers .

  1. What’s the most beneficial sector from e-commerce?

E-Commerce Has changed radically changed the way International Trade is done for basically two reasons:

1) E-Commerce allow small business, in virtually every country, to play in the global markets at a low cost. Anyone that has access to internet, and combines an innovative idea with a good logistic network is able to compete in an arena once exclusive to big companies and multinationals.

2) They allow companies to be international right from the start. In another words, they allow companies to be "Born Gobal".

  1. If you have experienced skills, please let us know.

International Trade

Internet Marketing

You can get to know me better through my Linkedin profile under the following link:  

  1. If you have any suggestion, please let us know.

Alibaba is a fantastic tool for gaining exposure and meeting new clients. It works perfectly this purpose, however, I find most of the orders are concluded "outside" the platform, usually via email. Once this happens Alibaba completely looses track of the real transactions. If Alibaba want to participate and facilitate the dealmaking, seller and buyer need to find true value in staying engaged in the platform throughout the transaction. A few ideas that I believe would be useful are:

a) Samples: This is the most tangible part of international marketing, utterly necessary and present in 90% of the transactions, yet one that generates a lot of friction. Why? It is extremely expensive to send samples overseas!. Ranging from a minimum of USD 50 to USD180 for 1 Lbs of product, depending on the origin and destination country.

A simple negotiation with the mayor couriers, namely DHL, FedEx, UPS, TNT, would allow Alibaba Gold Members to have access to preferential rates that come from volume.

This would be a huge benefit for everyone:

1) Couriers: instantly aquiring literally thousands of active users of their services.

2) Users (a.k.a. Importers and Exporters): The rate would drop dramatically, drawing down the customer adquisition cost, allowing more trade to be generated.

3) Alibaba: A simple payment platform like the one used for Aliexpress would suffice in order to process the payment (in case it is arranged that the buyer pays for samples/courier expenses), tracking and rating of the sample. Alibaba could even profit for each sample sent on discount rates. Entire companies such as the start-ups Shyp or ShipBob are based  solely on similar models.

b) Protection against fraud, both for the buyers and suppliers: a payment tool that provides security to both the buyer and the seller is extremely neccesary. This is the biggest point of friction in International Trade. ESCROW is complicated, very expensive and the fees applied only works for Hi-Value, luxury items.

A model in which Alibaba performs as a holder of the funds until the closing is held or other final conditions are met would be a mayor breakthrough.

This service could be restrictive for certain low-risk suppliers, and for transactions under a certain value. The model could be tested in a small sample of Gold Members. Granted, Auster Foods would be happy to be part of the pilot.z

c) Rating systems: There are virtually no rating systems for B2B companies. If Alibaba engages in the transactions as explained in the point above, buyers and sellers could rate each other.


d) Customer engagement: More engagement in the platform implies more exposure and even could include discounts or waived fees on the next's year Gold Membership: a higher engagement in the platform could derive in rewards both for sellers and buyers, by earning points, waiving part of the next year's Gold Member fee, or discounts on any of the services offered by Alibaba.


"Get 22 times more inquiries than Free Members with a Gold Supplier Membership!"