Member: Mr. Hyun Ho Cho
Location: South Korea
Industry:Beauty & Personal Care
Gold Supplier member since: 2010
Leadership in the market
Utoskin is a company focusing in Reserve & Development capabilities and advanced technology to produce quality cosmetics in South Korea.
As one of the leading cosmetic brand manufacturers and trading companies in South Korea, Utoskin is proud of exporting their brands to many countries with excellent quality and competitive prices. Utoskin products are all delivered in exclusive high-end packaging and comply with the international healthcare regulations in many countries.
Utoskin enjoys building good relationship with their business partners around the world and they are welcome to help their customers in solving any OEM / ODM questions.
Currently, a lot of global retailers and distributors in Japan, Hong Kong, Philippines, etc are importing Utoskin’s private label skincare cosmetics products.
Extra Inquiry Service
On view of the harsh economic crisis, a lot of new venture companies are looking around to find the most cost effective ways to promote themselves, traditional seminar, exhibition, road shows, advertising are the most popular choices.
As the CEO of the company, Mr. Cho told us that his major concern is how to lower the cost in finding new buyers.
“We have attended many exhibitions in the past but finally realized that it is not a cost effective promotion approach when it comes to the total expenses and return in investment like receiving inquiries from genuine buyers,” stated by Mr. Cho.
“Just a month ago, we have organized a big launching seminar in China for our new products. However, the result was totally disappointing. We have booked a luxury hotel seminar room that can fit for 100 audiences; hired professional venue set up company to decorate the room, invited local experts to give comments, plus some exquisite giveaways for audiences. But unfortunately, it could be the bad weather in the morning, and finally only 3 potential customers shown up at the seminar. This tragedy really hits our heads, our team realizes that it is a good learning experience and we should think of something new’, recalled by Mr. Cho.
“During this difficult time for us, Alibaba has launched a new service called “Extra Inquiry Service”, which aims to help global gold suppliers to get more inquiries. At first, I was not sure about the effectiveness of this service because it could be ended up with only spam mails. Therefore, we checked very carefully with Alibaba’s customer support team where these “extra inquiries” are sourced. The support team explained to us that there are ongoing promotion campaigns running by the Alibaba global marketing team in over 100 websites in order to collect genuine purchasing inquiries. In addition, we can see the inquiry details before making a decision whether or not to response to it. Only replied inquiries will be charged, so we thought why not give it a try. Up to now the result is encouraging. We have met this buyer that we are in a discussion on a wholesale OEM business deal which worth about USD$500,000 through the Extra Inquiry Service. This service definitely expands our reach to potential buyers that are really having a purchasing need. If you are one of the suppliers that are currently having headache in finding cost effective ways in promoting your business, I would highly recommend you to try Alibaba.com and its Extra Inquiry Service. It is not just a platform that can help you to promote overseas, but also a place for you to meet with buyers that are eager to do business with you”, Mr. Cho told us confidently.