Culture and Values



Our Culture

The Alibaba culture is about championing small businesses to help them achieve their dreams. We operate an ecosystem where all participants – consumers, merchants, third-party service providers – have an opportunity to prosper. Our success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.

We believe that a strong sense of shared values enables us to maintain a common company culture and community, no matter how large we grow.


Our Values

Six core values define how we expect our people to approach their work and interact with each other:

Customer First The interests of our community of buyers and sellers must be our first priority.
Teamwork We believe teamwork enables ordinary people to achieve extraordinary things.
Embrace Change We ask our employees to maintain flexibility, continue to innovate and adapt to new business conditions because we operate in a fast-changing industry.
Integrity We expect our employees to uphold the highest standards of honesty and to deliver on their commitments.
Passion We expect our employees to approach everything with fire in their belly and never give up doing what they believe is right.
Commitment

Employees who demonstrate perseverance and excellence are richly rewarded.



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