Alibaba Culture & Values
Since Alibaba Group's inception, a strong company culture based on a shared value system has served as the cornerstone of the Group and its subsidiaries. Our business success and rapid growth has been built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers.
 Alibaba Group has six core values which govern everything we do and are an important part of the company's DNA. Our six core values are codified in our company's management systems for hiring, training, and performance evaluation.
 When new employees join Alibaba Group, they attend an extensive orientation and team building program at the company's headquarters in Hangzhou, with a strong focus on the company's vision, mission, and values. These are reinforced in our regular training programs, team building exercises and company events.
Alibaba Group has grown from 18 founders in Hangzhou, China to thousands of employees around the world. We strive to provide a community where employees can work closely together in a positive, flexible and results-oriented environment. Strong shared values have enabled us to maintain a common company culture and Ali-community, no matter how large we grow.
Mission
To make it easy to do business anywhere.
Vision
To build a company that lasts 102 years.
To become the world's largest e-commerce service provider.
To become the world's best employer.
Alibaba Group's Shared Values
| Customer First |
The interests of our community of users and paying members must be our first priority. |
| Teamwork |
We expect our employees to collaborate as a team. We encourage input from our employees in the decision-making process, and expect every employee to commit to the team's objectives. |
| Embrace Change |
We operate in a fast-evolving industry. We ask our employees to maintain flexibility, continue to innovate and adapt to new business conditions and practice. |
| Integrity |
Integrity is at the heart of our business as trust is an essential element of a marketplace. We expect our employees to uphold the highest standards of integrity and to deliver on their commitments. |
| Passion |
Our employees are encouraged to act with passion whether it is serving customers or developing new services and products. |
| Commitment |
Our employees have a dedicated focus and commitment to understanding and delivering on the needs of Chinese and global SMEs. |
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