sales and marketing

REFILE-UPDATE 2-Google to cut 200 sales, marketing jobs

30 Mar 2009 01:19:29 GMT

* Google to lay off 200 sales and marketing people * Google says it over-invested in...

UPDATE 2-Google to cut 200 sales, marketing jobs

27 Mar 2009 01:36:37 GMT

* Google to lay off 200 sales and marketing people * Google says it over-invested in certain areas * Google will try to find new posts for some affected (Adds analyst comment, background, stock price)...

Getting The Most Out Of Sales And Marketing

3 Apr 2009 02:22:11 GMT

Too often these groups are at odds. Here's how to fix that. Sales and marketing often get lumped together, but that doesn't mean they know how to play nice.

Toyota's China sales up 35% in Jul

10 Aug 2009 01:40:25 GMT

Japanese auto maker Toyota Motor Corp sold 63,700 vehicles in China last month, up 35% year on year, said the firm's spokesman Hitoshi Yokoyama, sources reported.It is Toyota's third consecutive month of double-digit vehicle sales growth in the Chinese market.During the first seven months of this year, the...

Van sales grow fast in domestic second-hand market

21 Oct 2009 07:02:01 GMT

In the first eight months of 2009, van sales in China grew 44.01 percent year-on-year. Van sales have became the fastest growing domestic second-hand automobile market, according to the China Automobile Dealers Association. A total of 363,300 units have been sold in the second-hand market during ...

Drive Sales With Tutorials

27 Sep 2009 02:52:25 GMT

Position yourself as an authority and gain market share with instructional content.

UPDATE 3-Fast Retailing eyes M&A, new markets for sales boost

2 Sep 2009 08:28:36 GMT

* Aims Y5 trln in sales in 2020, up from est Y682 bln in '09 * Will enter Russian market next year. * Shares down 3.1 pct, paring earlier losses of over 4 pct *...

UPDATE 2-Fast Retailing eyes M&A, new markets for sales boost

2 Sep 2009 05:52:02 GMT

* Aims Y5 trln in sales in 2020, up from est Y682 bln in '09 * Will enter Russian market next year. * Can secure 400 bln yen in funds for acquisitions * Shares down...

SAIC H1 sales up 29.3%, leads domestic market

16 Jul 2009 09:29:45 GMT

SAIC Motor Corp Ltd<600104>, the largest auto maker in China, sold 1.23 million vehicles in the first half of this year, up 29.3% from a year earlier, maintaining the leading position in the domestic market, the company said on its website.In the period from January to June, sales at SAIC鈥檚 two joint ventures,...

Turn Conversations Into Sales

17 Jun 2009 07:00:00 GMT

Social media is all about having conversations, while search marketing is about identifying and taking action on what customers already want or need. So, if you can mine that data from social media, why not use it to build search campaigns (paid and organic) and include copy on web pages that will foster conversations?

Russell Moccasin Keeps Quality High, Audience Small

12 Jun 2009 07:46:02 GMT

Boot maker thrives by marketing to hunters and hikers. As luxury marketers struggle to sell their goods in the economic downturn, a family-run boot manufacturer in Berlin, Wis., has a three-month-long waiting list for footwear that costs as much as $870. Last year, W.C. Russell Moccasin Co., which has been making handcrafted hunting boots for 111 years, brought in $3 million in sales by embracing tradition, not change.

Target Moms' Buying Power

5 Jun 2009 01:42:52 GMT

Learn the top 5 ways to maximize sales from this enormous market. In the U.S., there are 75 million mothers, all of whom influence 85 percent of their household purchases. That's about $2.1 trillion per year in spending, according to the Marketing to Moms Coalition. So what are they buying from you?

DEALTALK-Private sale of ICBC shares to dampen market impact

23 Apr 2009 11:00:34 GMT

* Private sale of ICBC shares expected * More liquid market expected to ease market impact (For more Reuters' Dealtalks, click [DEALTALK/]) HONG KONG, April 23 - Investors are bracing for the sale of up...

A Decline in Sales at the End of Winter Market, A Fall in Price Index

20 Apr 2009 22:04:45 GMT

After New Year Day's Holiday, only less than two weeks left to the market closing date for the Spring Festival, the sales on each professional market of China Textile City enter the final stage of winter market.

Galanz maps out new sales target for domestic market

31 Mar 2009 06:58:00 GMT

Galanz Group Co, China's key microwave oven enterprise, plans to sell 8 million microwave ovens in domestic market in 2009, increasing sales 25% from 6.5 million units one year earlier, sources reported. Liang Hongsheng, general manager of Galanz Microwave Ovens China Sales Co, said the company will...

Improve Sales With a Marketing Plan

26 Dec 2008 03:09:54 GMT

Improve Sales With a Marketing Plan

5 Tips for Reaching the Rich

9 Sep 2009 03:21:52 GMT

To be able to reach the rich, you must learn to pull instead of push. Here's how to do it:

Start Blogging Now

28 Jul 2009 08:15:14 GMT

If you work at home for yourself, whether as a consultant, writer or virtual assistant, you need clients. You already know that marketing is a must.

5 Franchise Marketing Essentials

15 Jul 2009 03:09:24 GMT

Successful franchise marketing programs typically give franchisees substantial opportunity to weigh in with their opinions. The ultimate decision-making authority is normally still reserved for the franchisor, but well-run funds get plenty of input from the people closest to the customer鈥攖he franchisees.

10 Rules for Quick and Easy PR

29 Jun 2009 08:45:17 GMT

Know your market. The more specific you can get about which community should use your product, the easier it will be to identify which media you need to work with. Be very narrow in your target, realizing that no product ever commands 100 percent market share, nor does it need to in order to be successful.

4 Ways to Boost Franchise Sales

23 Jun 2009 02:58:59 GMT

et's look at the reality of things when it comes to franchise profits. Today鈥檚 challenge is to empower positive change in your franchise: How to not only win the battle against slumping sales, but also set an easy-to-execute strategy in place to be proactive in any economy.

5 Ways to Kill a Great Marketing Plan

22 Jun 2009 05:22:54 GMT

A good marketing plan is like a battle plan or a game plan; it should serve as a guide and a blueprint for the actions you need to take to grow your business. It should also have some flexibility because as you start testing and measuring tactics...

5 brand-busting mistakes to avoid

10 Jun 2009 07:28:42 GMT

In my 25 years as a branding consultant, I've seen companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development.

Several Ways to Kill a Deal in China

1 Jun 2009 06:19:28 GMT

Why should you fight over the bill during a Chinese business dinner? Read on to find out.

10 Steps to Effective Copywriting

31 May 2009 09:32:51 GMT

The first step of the copywriting outline is the foundation for your advertising campaigns. A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer...

The Influencers

26 Mar 2009 09:43:59 GMT

What forces will affect your business in the coming year? Here are the 25 people, trends and events you can't afford to ignore...

Top 10 Successful Marketing Stunts

26 Mar 2009 09:36:01 GMT

It's kind of like dating--that's the bad news. There's a lot of effort involved, and sometimes, there's some humiliation. But when you're an entrepreneur competing for the affections of the world, there's always a new heart and mind to try to win over--attracting customers never ends.

10 Telephone Sales Tactics that Work

15 Oct 2009 06:21:39 GMT

From sending singing telegrams and direct mail to e-mail marketing, tradeshows and mixers, salespeople go to extraordinary lengths to avoid making cold calls. The reality is that even in our internet-based world, few tools are more effective and necessary for generating sales and sales appointments than the good old telephone. And I don't think much of farming out the cold-calling to someone who does not actually sell your product or service, which probably leaves it to you.

How to talk money & markets

7 Oct 2008 07:48:57 GMT

From Treasury yields and investment banks to illiquid assets and short sales, complicated terms are flying around as Americans try to figure out exactly what's going wrong with the markets. Here's a guide to translating Wall Street lingo to Main Street speak.

9 Free Advertising Solutions

24 Aug 2009 08:07:29 GMT

When sales slump due to a slow economy, a business owner鈥檚 first inclination is often to cut the marketing budget.