http://news.alibaba.com/public-relations/feed/ The latest public relations news, articles and galleries from around the world. en-us Alibaba http://news.alibaba.com/gallery/detail/entrepreneur/100017701-1-host-holiday-party-less.html 22 Oct 2009 06:40:48 GMT According to a poll done by ABC news, Americans are planning to spend an average of $1,096 on gifts this holiday season - surprisingly, it's up $207 from last year. Despite the recession, we still want to splurge on our loved ones. So how can we balance our holiday spending? One option is to throw an economical holiday party - without looking cheap. http://news.alibaba.com/gallery/detail/entrepreneur/100017606-1-10-simple-steps-financial-security.html 21 Oct 2009 06:21:12 GMT Being financially secure enough to enjoy your life in retirement is the last thing on the minds of those under 30. After all, with the stress of all the expensive "firsts" that often come about during this period, like purchasing a car, buying a house and starting a family, it's hard to even think about saving for the future. However, working toward financial security need not be an exercise in self-deprivation, as many people assume. Attaining this goal even has some immediate benefits, as financial inse http://news.alibaba.com/gallery/detail/entrepreneur/100017123-1-how-respectfully-terminate-employees.html 27 Aug 2009 07:44:46 GMT These 4 tips will help avoid lawsuits and keep your reputation intact. http://news.alibaba.com/gallery/detail/entrepreneur/100017024-1-top-paying-jobs-women.html 21 Aug 2009 04:44:01 GMT Women are flocking to the labor force in record numbers. http://news.alibaba.com/gallery/detail/entrepreneur/100016960-1-5-ways-break-silence-barrier.html 14 Aug 2009 06:18:37 GMT In tough times like these, your need employees to be up-front about problems they鈥檙e experiencing on the job--whether it鈥檚 an angry customer, a process that no longer works or a project that鈥檚 heading for disaster. http://news.alibaba.com/gallery/detail/entrepreneur/100016712-1-5-misplaced-social-networking-fears.html 30 Jul 2009 05:56:52 GMT The growth of social networking makes me wonder why business owners haven鈥檛 embraced the trend. I started several discussions online and informally surveyed businesses owners and marketing directors in person as to why they don't use social networking to expand their business. Here are the top five responses: http://news.alibaba.com/gallery/detail/entrepreneur/100016205-1-10-rules-quick-easy-pr.html 29 Jun 2009 08:45:17 GMT Know your market. The more specific you can get about which community should use your product, the easier it will be to identify which media you need to work with. Be very narrow in your target, realizing that no product ever commands 100 percent market share, nor does it need to in order to be successful. http://news.alibaba.com/article/detail/entrepreneur/100122398-1-how-hire-public-relations-firm.html 23 Jun 2009 04:39:59 GMT Smart PR can deliver huge bang for your marketing buck--if you know what to look for. The value of good PR is easy to see: Positive news stories help companies retain clients and attract new ones. Delivering that value, though, and at the right price, is hard--and getting harder. http://news.alibaba.com/article/detail/entrepreneur/100206519-1-use-coupons-lure-last-minute-buyers.html 25 Nov 2009 08:00:00 GMT Are you looking for a quick way to increase last-minute holiday sales? Coupons are back in a big way thanks to the recession and are a hit with virtually all demographics. Plus, coupon promotions are fast and easy to implement. http://news.alibaba.com/article/detail/entrepreneur/100206516-1-take-your-message-monitors.html 25 Nov 2009 08:00:00 GMT Online video should be a critical component of your marketing toolkit. Affordable, accessible and effective, it creates dynamic, visual vignettes that invite viewers into more community-like relationships. By supplying content in a robust, visual manner through video, you can engage audiences on a whole new level. http://news.alibaba.com/article/detail/entrepreneur/100206515-1-10-reasons-your-marketing-messages.html 25 Nov 2009 08:00:00 GMT You could write the most eloquent copy in the world, but even the best writing doesn't always drive consumer responses. In other words, it takes more than an ability to write coherently to craft compelling, actionable and meaningful marketing copy that delivers a return on investment that small-business owners need. http://news.alibaba.com/article/detail/entrepreneur/100206190-1-avoid-stupid-sales-gimmicks.html 25 Nov 2009 06:02:33 GMT There's no need for tricks when you're driven by the timeless tools of the trade. http://news.alibaba.com/article/detail/entrepreneur/100206187-1-way-webinar.html 25 Nov 2009 05:57:52 GMT When the popular online education platform works--and when it doesn't. http://news.alibaba.com/article/detail/entrepreneur/100202791-1-market-meaning.html 18 Nov 2009 08:00:00 GMT When Rob Kaufelt bought Murray鈥檚 Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the locals... http://news.alibaba.com/article/detail/entrepreneur/100202790-1-intersection-awareness-new-media.html 18 Nov 2009 08:00:00 GMT How to brand and sell a product is rapidly changing as consumers increase their commitment to sustainability, wellness and social media. Today an unprecedented 85 percent of American consumers have purchased an eco-friendly product... http://news.alibaba.com/article/detail/entrepreneur/100202788-1-4-sure-ways-get-publicity.html 18 Nov 2009 08:00:00 GMT Whether your business is exclusively online, a brick-and-mortar store or a combination, you need publicity. People need to learn about what you offer and why they need your help. Publicity, whether online, print or broadcast, creates visibility that's worth thousands of dollars. How do you get publicity? http://news.alibaba.com/article/detail/entrepreneur/100197967-1-ftc-aims-uproot-deception.html 10 Nov 2009 08:00:00 GMT The Federal Trade Commission recently revised its policy on the Use of Endorsements and Testimonials, extended now to account for social media platforms such as blogs, Facebook and Twitter. http://news.alibaba.com/article/detail/entrepreneur/100197966-1-make-most-your-advertising-dollars.html 10 Nov 2009 08:00:00 GMT These days, most U.S. markets are buyer's markets, meaning that consumers have great leverage to get a lot of value for their dollars. http://news.alibaba.com/article/detail/entrepreneur/100197970-1-get-past-%2527budget%2527-roadblock.html 10 Nov 2009 08:00:00 GMT During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. Consumers will only spend their money when the perceived value of your product or service is greater than the value of their money. http://news.alibaba.com/article/detail/entrepreneur/100196523-1-2-businesses%252C-1-marketing-plan.html 6 Nov 2009 08:00:00 GMT Can you imagine bringing together two different businesses for a single advertisement? Say Bud Light and GEICO create a Super Bowl ad together, or a local clothing retailer and a delicatessen join up to co-invest in a Yellow Pages ad. http://news.alibaba.com/article/detail/entrepreneur/100195095-1-online-advertising-made-simple.html 5 Nov 2009 08:00:00 GMT Right now, the internet accounts for one third of the typical media day for all U.S. adults. Consumers spend nearly four hours online daily according to a report from The Media Audit--that鈥檚 32.5 percent of their media time compared to daily exposure to newspapers, radio, TV and outdoor advertising. http://news.alibaba.com/article/detail/entrepreneur/100194034-1-focus-core-customers.html 3 Nov 2009 08:00:00 GMT In past columns I have written about the opportunities created by our current economic climate. Regardless of where you fit on the spectrum of pessimist and optimist, you have to agree that business will never be the same as it was in the past. Too much has changed, and nothing more so than the awareness that entrepreneurs cannot take the future of their business or their current customers for granted. http://news.alibaba.com/gallery/detail/entrepreneur/100015907-1-5-brand-busting-mistakes-avoid.html 10 Jun 2009 07:28:42 GMT In my 25 years as a branding consultant, I've seen companies make major branding mistakes, some real doozies. One company wanted to tout itself as the most innovative, even though it spent zero dollars on research and development. http://news.alibaba.com/gallery/detail/entrepreneur/100015814-1-several-ways-kill-deal-china.html 1 Jun 2009 06:19:28 GMT Why should you fight over the bill during a Chinese business dinner? Read on to find out. http://news.alibaba.com/gallery/detail/entrepreneur/100015809-1-10-steps-effective-copywriting.html 31 May 2009 09:32:51 GMT The first step of the copywriting outline is the foundation for your advertising campaigns. A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer... http://news.alibaba.com/gallery/detail/entrepreneur/100015617-1-5-reasons-focus-long-term-gain.html 20 May 2009 05:33:52 GMT While normally applied to physical activities, it can also apply to starting your business in the midst of a recession. There will be pain--but the long-term benefits far outweigh the short-term. http://news.alibaba.com/gallery/detail/entrepreneur/100014839-1-mom-business-partner.html 1 Apr 2009 06:52:04 GMT Despite the occasional bumps, these mother-daughter teams cherish the time they get to spend together running successful businesses. http://news.alibaba.com/gallery/detail/entrepreneur/100014815-1-9-pitfalls-working-from-home.html 30 Mar 2009 09:08:53 GMT No sick leave, an unstable income and lots of distractions. Before you think about starting a home based business, here's a reality check. And if your home already doubles as your office, be prepared to face some of the downsides to spending the day in your pajamas. http://news.alibaba.com/gallery/detail/entrepreneur/100014723-1-influencers.html 26 Mar 2009 09:43:59 GMT What forces will affect your business in the coming year? Here are the 25 people, trends and events you can't afford to ignore... http://news.alibaba.com/gallery/detail/entrepreneur/100014722-1-top-10-successful-marketing-stunts.html 26 Mar 2009 09:36:01 GMT It's kind of like dating--that's the bad news. There's a lot of effort involved, and sometimes, there's some humiliation. But when you're an entrepreneur competing for the affections of the world, there's always a new heart and mind to try to win over--attracting customers never ends.