6 Ways To Make Money Online

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Targeted Advertisement A slew of random eyeballs won't cut it anymore--today advertisers want a direct link to consumers and a proven return on their marketing dollars. "Targeting techniques dramatically improve [advertising rates] and make businesses viable that might not have been," says Howard Morgan, a partner at First Round Capital, an early-stage venture fund in New York that invests in Web-based companies. Entrepreneurs can make a buck either by running Web sites that appeal to a specific demographic or by writing nifty software that captures information on how people shop on the Web. Example: 33 Across, a Manhattan-based software start-up, is developing software that sniffs out online "influencers"--those who might share an advertisement with other, larger groups of people--whom advertisers can target directly.

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