The 12 Most Creative Minds Of 2008

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Joeng Kim wants to "innovate innovation" with a mathematical formula. To do that, he envisioned a cube. One dimension could represent the impact of a particular innovative effort: Would it be incremental or revolutionary? Another axis could represent the process of innovation: Would it be achieved through analytic work or through artistic inspiration? The third axis was time: Was the innovation driven by the market today or in the distant future? This 3-D box is where every idea can be plotted in relation to its potential impact, time to market, and creative process. To succeed, Bell Labs' research efforts would need to be concentrated in the cube's sweet spot that incorporated big and small ideas, balanced the revolutionary with the useful, and involved quick turnarounds and far-off delivery dates.

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