Star Athletes Who Starred in Business

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John Madden
After making his name in the National Football League as head coach of the Oakland Raiders for a decade, Madden, 72, found a second career as an on-air analyst for TV sportscasts. In 1988, Electronic Arts asked him for help with its new NFL video game. Twenty years later, Madden has a third career鈥攁nd Madden NFL is the best-selling sports game in history, with more than 70 million copies sold.

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