Nudging in the wrong direction
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Psychologists have found that being exposed to numbers, even irrelevant ones, can affect people's decisions. For example, diners tend to spend more in a restaurant named "Caf茅 97" than in one named "Caf茅 17". Since minimum payments on credit-card statements are usually small amounts, analyst wondered whether seeing an actual amount might make people pay less than they would otherwise have done.
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