Five Things Your Bank Better Offer
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Incentives
To win market share in the massive but disaggregated small-business market, banks have started offering incentives. For instance, Bank of America's business checking customers receive discounts to more than 2,500 retailers, including Barnes & Noble, Dell and Office Depot. Citibank's Business Card holders can call a personal business assistant 24 hours a day to make travel, hotel and dining arrangements; they also can receive discounts (up to 60%) on prescription drugs at 56,000 pharmacies in the U.S. And PNC Bank now offers to shave a half percentage point off interest rates and 50% off standard loan origination fees to borrowers who agree to go green by doing things like installing Energy Star-rated appliances and energy-efficient roofs.
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