10 Elements Of A Sound Business Plan
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Industry Analysis
Don't make the common mistake of thinking your business is unique. Instead, get real and size up the competition: Who are they? What do they sell? How much market share do they have? Why will customers choose your product or service instead of theirs? What are the barriers to entry? Include indirect competitors--those with similar capabilities that currently cater to a different market but could choose to challenge you down the road.
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