10 Elements Of A Sound Business Plan
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Executive Summary
Here, in no more than two pages, billboard all the important stuff. At the top, communicate your value proposition: what your company does, how it will make money and why customers will want to pay for your product or service. If you are sending your plan to investors, include the amount of money you need and how you plan to use it. You need to know the whole picture before you can boil things down, so tackle the summary after finishing the rest of your plan.
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