Six Questions To Determine If Your New Idea Is A Real Business
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Do You Have A Compelling Value Proposition?
It's forever worth repeating: Great ideas are only great business ideas if you can convince people to pay for your product or service at a price above what it costs you to deliver it. Just because you think your idea is great doesn't mean anyone else does--or if they do, it doesn't mean they would be willing to pay enough to cover your electric bill.
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