Seven Ways To Fail Big
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"Stubbornly Staying the Course"
Rochester, N.Y.-based Eastman Kodak mistakenly doubled up on its old photography business and ignored the future--digital photography. The company didn't fully embrace digital until after 2000, 20 years after it first emerged. Over the past 10 years, Kodak has lost 75% of its market value. As of 2007, it had fewer than a third of the employees it had in 1997.
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