Secret Celebrity Entrepreneurs

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Justin Timberlake William Rast There's a reason the crooner's denim and casual apparel line isn't called "Jeans by Justin." Instead, the marketing blitz was far more subtle. Photos of Timberlake wearing the tush-hugging jeans began strategically appearing in the tabloids; he also hung out at the William Rast booth at the Men's Apparel Guild in California trade show in Las Vegas. Now Timberlake is flexing his marketing muscle, filming a series of Internet vignettes to promote the brand. On another entrepreneurial front, last year Timberlake launched a barbecue-themed restaurant and bar in Manhattan called Southern Hospitality.

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