Secret Celebrity Entrepreneurs

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3.Sandra Bullock Bess Bistro and Bessence While the actress micromanaged every aspect of this down-home Austin, Texas, bistro--from the menu to the brothel-inspired d茅cor to the music piped over the dining area--Bullock's name and throngs of famous, photo-op friends are notably absent. Bullock wants to make Bess a brand in its own right, with merchandise sold on site and online. Her first merchandise tie-in is a line of handmade, eco-friendly candles; Bullock designed the packaging and chose the scents, but the candles are described as being from the "Bess family." Each retails for $40.

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