Creating a Content-Rich Website

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Source: Entrepreneur.com

1. Specialize and Focus. Major brick-and-mortar retailers with strong online sales, such as Target and JCPenney, can excel by being generalists, but successful small-business sites tend to become recognized resources in one arena. They specialize in a broader selection within a particular product or service category and sell products that are a step up in quality or price or that can't be found elsewhere. For example, the successful small-business website, GoldenOakStables.com, focuses its content exclusively on collectible Breyer horses. And projected sales for this new business, co-founded by Stephen Marder of Duluth, Minnesota, were $1 million in 2005.

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