6 Ways to Grow, Despite the Downturn
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Source: Entrepreneur.com
Don't cut prices. Avoid the temptation to discount products and services in competitive environments. It can erode your profit and, ultimately, your brand. After all, if you cut your prices, does that mean you were charging too much in the first place? Price-cutting can also give the impression that you're desperate, which doesn't breed confidence. Plus, if you cut prices, your customers may sit around waiting for further discounts before buying.
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