Eight Million-Dollar Businesses You've Never Heard Of
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Source: Forbes.com
BlackSocks, Zurich, Switzerland
Entrepreneur: Samuel Liechti, 40
Product/Service: Sock subscriptions
Start Date: 1999
Start-up Costs: $30,000
Revenue in 2008: $4 million
Liechti brought his "sock-scription" service to the U.S. in 2005. Two years ago, BlackSocks began selling subscriptions for underwear and undershirts as well. Liechti now boasts 40,000 active customers in 74 countries.
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