5 Franchise Marketing Essentials
dd
Source: Entrepreneur.com
1. It involves the franchisees
Successful franchise marketing programs typically give franchisees substantial opportunity to weigh in with their opinions. The ultimate decision-making authority is normally still reserved for the franchisor, but well-run funds get plenty of input from the people closest to the customer鈥攖he franchisees. You should look for at least a franchisee advisory group (elected or appointed) that meets with the company鈥檚 marketing executives regularly to provide input on future projects and campaigns.
More information
Related Links
entrepreneur
, sales and marketing
, business ideas
, SME
, management
, HR
Most Popular
Related Galleries (20)
-
Improve Sales With a Marketing Plan (5 photos)
Improve Sales With a Marketing Plan -
5 Tips for Reaching the Rich (5 photos)
To be able to reach the rich, you must learn to pull instead of push.... -
Start Blogging Now (4 photos)
If you work at home for yourself, whether as a consultant, writer or... -
5 Franchise Marketing Essentials (5 photos)
Successful franchise marketing programs typically give franchisees...