10 Rules for Quick and Easy PR
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Source: Entrepreneur.com
Sell your release. Make a phone call to the person named in the media guide. Let them know you have a story that may interest them and their readers. Give them the headline and the first paragraph. They鈥檒l make a decision then and there whether they like it or not. A 鈥測es鈥� or 鈥渕aybe鈥� means 鈥渟end me a fax or email with more information.鈥� Then, forward immediately marked clearly to their attention. Earn the right to follow up by asking if you can call back the next day or at some other specific time, depending on publication dates.
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