10 Rules for Quick and Easy PR

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Source: Entrepreneur.com

Target the media used by your target market. Find out which media outlets your target market typically reads, views or listens to. In many cases, you鈥檒l be able to identify specific journals or programs for the industry you are targeting. If it鈥檚 not obvious, you may need to do some research to find out which media are most seen or read by your target market. You can get this information from SRDS and any of the Bacon鈥檚 directories. These types of publications outline available newspapers, magazines, newsletters, radio and television broadcasts according to locality and special interest groups. They also provide names and contact information for key editors.

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