10 Rules for Quick and Easy PR
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Source: Entrepreneur.com
Source and use testimonials. All other things equal, testimonials are one of the strongest ways to enhance the credibility of any promotional piece. This also holds true for your editorial piece as well. The main difference will be the way the testimonial is presented. While in some promotional pieces you might get away with someone named 鈥淐.K.鈥� from Omaha who says your widgets are 鈥済reat.鈥� However an editorial piece needs to be about a targeted benefit.
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