Make Your Business Boom

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Source: Entrepreneur.com

Active By Choice
The Methots have always been an extremely active family, from vigorous walking and running to yoga and golf--and growing older hasn't slowed them down. In fact, they've gained momentum by creating a business out of it. "We realized that we were representative of our target market, and with our knowledge and experience, could meet what we saw as a void in our industry," says Celeste Methot, who, along with mother Eleanor, 76, and sister Michelle Fuchs, created Active By Choice in 2006. It's an e-commerce business dedicated to promoting healthy and active lifestyles for all ages. As boomers themselves, Celeste, 51, and Michelle, 48, wanted to give other boomers and seniors an accessible information portal that catered to their fitness needs as well as their age groups. The Fort Lauderdale, Fla.-based company dives into wide array of marketing techniques by looking for emerging trends, optimizing its web pages for organic search and securing reciprocal links and affiliate partners.

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