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Source: Entrepreneur.com

Cinzia Designs
While working in the optical industry, Cynthia Shapiro saw the need for functional and fashionable reading glasses. "I wanted to take a boring and stodgy necessity, and make it into a sophisticated and stylish accessory," says Shapiro, 58. Cinzia Designs has 14 employees and carries eyewear and accessories in a wide variety of colors and styles. She gets her products in front of as many eyes as possible by having in-house marketing and PR departments that work hard to get Cinzia Designs in newspapers like USA Today and on websites like About.com. The Scottsdale, Ariz.-based company's best-selling products are readers that range in price from $20 to $150.

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