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Source: Entrepreneur.com
6. Shorten forms. If you have a contact form on your site, only ask for the information you really need. "If you are going to call everyone who fills out a form," Wilke says, "don't ask for their physical address." Likewise, if you're planning to send e-mails. And be careful with required registration, Schade warns. "One-time purchasers don't want to have to become members," she says.
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