6 Website Fixes to Make Now

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Source: Entrepreneur.com

4. Improve shopping cart and payment options. It can be tempting to think that once customers have made up their minds to buy something, there's nothing to stop them, but a counter-intuitive electronic shopping cart or a third-party payment window can torpedo the sale. "If you have a shopping cart, make it easy to use," Wilke says. "Make sure it's easy to add items and purchase them." She adds that it has to look professional, and one sure-fire way to achieve that is to use third-party vendors who specialize in internet purchases. Even that, however, needs to be handled with care, Schade says, to instill the highest level of trust.

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