The Influencers

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Source: Entrepreneur.com

Steve Jobs
Steve Jobs dropped the price of his fabled iPhone by $200 just a couple months after it went on sale. When hundreds of peeved early buyers wrote to complain, Jobs admitted they needed to be treated better and offered them a $100 credit toward another Apple product. That's what we call intelligent marketing to win back consumer trust. Entrepreneurs can learn from the Apple CEO because he makes smart choices. "What makes Apple different is [that] marketing leads the effort and doesn't follow it," says technology analyst Rob Enderle of Enderle Group. "Most companies develop a product and then think about how to sell the darn thing. Apple thinks of that upfront, and that is why their offerings typically capture more excitement."

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