Top 10 Successful Marketing Stunts

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Source: Entrepreneur.com

Company: D.C. Comics
Year of the Stunt: 1993
The Stunt: When DC Comics released a comic book 13 years ago called The Death of Superman, the news media covered the event extensively, and the comic book featuring his death sold out on the first day. As more issues were published, they continued selling out.
Lesson Learned: If you have a popular product but feel that sales are stagnant or your customers' excitement toward the brand is weaning, it may not be a bad idea to tinker with it. If you can create some drama around your product--and tug at your consumers' emotions--you may just find that your potential for bringing in a profit is, well, super.

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