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Source: Entrepreneur.com
The company: Great Plains
The innovation: Biodiesel made from camelina
What it does: For starters, camelina can grow just about anywhere and, unlike soy, it's really not good for much else anyway.
How it makes money: "We came at it from the opposite end that most players have come at it from," Huttenbauer says. "They came at it from the production side and were looking to source their materials and then sell it as a fuel. We came at it from the seed development and the growing of the crop. Our ultimate outlet is going to be direct to consumers or direct to businesses."
Where it's going: Quite literally, up, as Great Plains moves forward with a plan to develop a completely substitutable jet fuel.
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