Five Tips On Giving Superior Customer Service
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Know How To Apologize
The customer may not always be right, but the customer must always win. When something goes wrong, apologize. It's easy; customers get a sense of satisfaction; and you might get some valuable feedback--or perhaps even a chance to sell more stuff.
Steve Jobs gets it: Just two months after the release of the iPhone, the Apple (nasdaq: AAPL - news - people ) chief decided to drop the price by $200. In an e-mail sent to all early adopters, Jobs contritely offered a $100 in-store credit for their loyalty--just time for them to blow it on the newly released iPod Nano. Brilliant.
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