Marketing Stunts Gone Wrong
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Source: Entrepreneur.com
Company: Pontiac
Year of the Stunt: 2004
The Stunt: Two years ago, Oprah Winfrey gave away a Pontiac to each member of her studio audience--her entire audience--for free one day. Sure, audience members were thrilled, but who actually today remembers that the car given away was a Pontiac? Everybody was applauding Oprah Winfrey for her generosity, but not Pontiac, which came up with the idea for the giveaway.
The Lesson: While it can be useful to partner with a bigger entity than yourself, if you partner with somebody really big, every time you're in the same room, you might find that you've simply become a prop.
Now that you've seen these marketing flops, take a look at our slideshow of some winning stunts that really exceeded expectations.
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