Marketing Stunts Gone Wrong
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Source: Entrepreneur.com
Company: Vodafone
Year of the Stunt: 2002
The Stunt: At a rugby match between New Zealand and Australia, two streakers interrupted the game, wearing nothing but the Vodafone logo. The police got involved, arresting the streakers before the game was over, and one of the CEOs of Vodafone was forced to apologize for encouraging these two guys to streak through the game--and thus break the law. The company also ended up donating $30,000 pounds to a nonprofit campaign aimed at reducing sports injuries.
The Lesson: If you have to break a law to pull off your marketing stunt, it's probably not a good idea.
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