Marketing Stunts Gone Wrong
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Source: Entrepreneur.com
Company: Snapple
Year of the Stunt: 2005
The Stunt: Snapple attempted to erect the world's largest popsicle, made of frozen Snapple juice, twenty-five feet tall and weighing 17.5 tons, in Times Square. But the company didn't count on the 80-degree weather and the frozen tower melted, sending kiwi-strawberry-flavored fluid pouring onto the streets of downtown Manhattan.
Lesson Learned: It's pretty obvious, isn't it? Stunts take planning--a lot of it--and not taking even the smallest detail--the weather--into account can really trip you up.
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