7 Biggest Mistakes in Setting Prices
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Source: Entrepreneur.com
5. Finding out what competition charges and doing the same
Instead of "following" your competition, do a bit more homework and start to discover and uncover the value you truly offer your customers. Then price for value. That way, you are in an excellent position to defend your price against the competition, with a lengthy list of your own "reasons why" your offering is worth its price.
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