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Source: Entrepreneur.com
4. Forgetting to take all costs into account
In order to price correctly--every cost needs to be identified. Even "little" things like credit card processing fees--which typically add 1 to 2 percent on every transaction--add up over time. Other items, like delivery or shipping costs, can also sneak up on you. View them as diligently as you would your cost of goods sold as having an impact on your bottom-line.
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