7 Biggest Mistakes in Setting Prices
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Source: Entrepreneur.com
2. Using the same margin for all products
There's no rule, law or commandment that says all products need the same margin. In reality, slower moving items need higher profit margins. You can afford a smaller margin based on high sales volume. Even then, you should find ways to add value and increase those margins. Because in the end, even those incremental increases over time will make a big difference to your bottom line.
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