7 Biggest Mistakes in Setting Prices

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Source: Entrepreneur.com

This "pricing paradox" drives most owners to default to discounting. However, risk in most cases can be eliminated by getting better information. Generally, the more you know, the less risk you perceive. From that perspective, pricing is all about getting as much information as you can about your market, your customers and your own internal numbers that drive your profit.
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As I like to say, there are no secrets in business, there is just information you don't know yet. When it comes to pricing, here are seven ways to avoid mistakes in your startup. If you can avoid these, you'll not only be ahead of your competition, but also you'll be ahead of most other businesses.

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