The Best Big Companies: Citigroup
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Business model:
Citigroup and its predecessor companies use the "diversified financial services business model" first invented by Prudential in the late 1970s. Simply put, this model attempts to conglomerate many types of finance companies, such as stock brokers, banks, insurance companies, and others.
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The Best Big Companies: Citigroup (6 photos)
Citigroup Inc., doing business as Citi, is a major American financial...