Marketing Tactics Worth The Money
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Test--And Test Some More
No one hits on the perfect marketing strategy on their first try. Instead of placing all your bets on one radio advertisement or telemarketing campaign, try concurrently testing two or three strategies on targeted groups of customers and in limited areas. "It's hard to convince companies to do this because they want to do everything rapidly, but then they end up wasting a lot of money," says Wharton's Lodish.
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