Marketing Tactics Worth The Money
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Call Customers To Action
Not all e-mail marketing campaigns are created equal. Those that give customers a call to action--like Diaper.com's referral program --will get more people onto your Web site or into your store. E-mail marketer Constant Contact charges $15 a month to blast e-mails to up to 500 addresses; $30 will get you up to 2,500. StreamSend charges $6 per month for 500 e-mails and up to $50 per month for 50,000 e-mails. Those prices include testing presentations in different e-mail formats--such as Yahoo! mail and Google mail--and tabulating the response and bounce-back rates.
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