Marketing Tactics Worth The Money

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Buff Your Reputation With A Board Of Advisers
Small businesses are short on a lot of things--including credibility. One way to buff up your profile (and even raise some additional capital) is to shell out a few grand in stipends for a reputable board of advisers. According to Compensation Resources, almost 91% of firms with $50 million to $100 million in revenue pay their advisers; average compensation: $4,800 per year. Consulting services may cost a bit more. (For more on this topic, check out "How To Set Up An Advisory Board.") Along the same lines, budget up to $3,000 a year for membership dues to industry organizations, chambers of commerce and other niche professional groups. The higher your profile, the more clout you'll have with suppliers, partners and customers.

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