Marketing Tactics Worth The Money
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Survey The Landscape
Too few entrepreneurs bother to define the market--and its willingness to pay--for their product, says Leonard M. Lodish, professor or marketing at the Wharton School. Market surveys--online, direct-mail or by phone--can help, though they can cost up to $10,000. Online surveys are easiest. Zoomerang charges $599 for a year subscription to its surveys service; Survey Monkey offers subscriptions starting at around $20 per month.
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