You could stick a wet finger in the air. Or you could use these smarter techniques.
Like many mom entrepreneurs, Lisa Habermehl came up with a business idea when she realized her daughter had a need that wasn't being addressed.
It might not be wise to postpone incorporating if you have personal assets to protect.
Instead of jumping from trend to trend, follow these 6 steps for marketing that really works.
Having a plan is about managing your company, not explaining it.
Learn to leverage your status as a minority-owned business to get the funding you need.
A look at how life leads to business.
Whether you want to serve fast food, steak, pizza or coffee, start your journey here with this comprehensive guide to launching your own food establishment.
Mom biz owners are different from other entrepreneurs in several ways. For one, motherhood inspires them.
Yes, it's the hardest thing you'll ever do--but the journey is well worth the effort expended.