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LONDON, Oct 7 - Spending on global advertising is expected to grow 4.3 percent in 2008, less than initially forecast, with developed markets such as north America the hardest hit, a new report said on...

These 3 hot trends can give you a competitive edge on the web and beyond.

How can you tell if your ads are reaching the right audience and generating the best response?

When sales slump due to a slow economy, a business owner鈥檚 first inclination is often to cut the marketing budget. After all, one has fixed costs and cash flow can be irregular.

For an entrepreneur, it's not hard to understand the national love affair with sports. They can be exhilarating, unpredictable, even a little dangerous--not unlike the entrepreneurs themselves.

For an entrepreneur, it's not hard to understand the national love affair with sports. They can be exhilarating, unpredictable, even a little dangerous--not unlike the entrepreneurs themselves.

For an entrepreneur, it's not hard to understand the national love affair with sports. They can be exhilarating, unpredictable, even a little dangerous--not unlike the entrepreneurs themselves.