This year's Cannes Lions International Advertising Festival will reflect turbulent times for the industry: fewer parties, a smaller turnout and more emphasis on social media.
Why pay for clicks when you can actively network with your customers? In the "old days" of the internet, most people paid for traditional banner ads or headline ads, or they paid for advertising under what was called a cost-per-click or CPC advertising.
You can save time and money by leaving social media marketing to the pros. Between blogging, tweeting, Facebooking and updating a LinkedIn profile, it's a wonder how a business owner has any time to answer e-mails and phone calls, much less run a company.
Three and a half years ago, Matt Flannery was in East Africa when he had a realization. 鈥淚 had always thought Africa was bleak and oppressed,鈥� he says.
Let鈥檚 face it: Your regular customers are on autopilot. When a purchase is repeated enough times, it becomes habit. However, market shifts can disrupt even the most powerful habits, and the current financial meltdown is the single biggest market disruption we鈥檝e ever lived through.
A peek inside at the challenges and growth areas of Amazon's outsourcing services.
The networking giant unveils a device for controlling large facilities' energy use... As the hype around a "smarter" power grid has heated up, tech giants like Google and Microsoft are vying to create the universal remote for your home's energy use
ShenZhen Fortune Venture Capital Management Company recently announced that it will invest RMB 100 million in 315.com.cn, a Chinese B2B e-commerce platform for large-scale domestic trading, sources reported.The funds will be used to integrate website resources and attract skilled employees....
Tenpay, an online payment service operated by China's Tencent Holdings Ltd<0700>, recently reached a cooperation agreement with China Eastern Airlines Ltd<600115><0670><CEA>, the country's third-largest carrier, sources reported.Under the agreement, China Eastern's customers will be able to use Tenpay's...
Make your website's overhaul an event that attracts traffic--and customers. Confronted with a dumbfounding 90 percent drop-off in revenue at his high-end, custom bicycle business in San Antonio, Texas, Kevin Saunders could easily have closed his shop and resumed a career in finance or aircraft component design.