How to use your personal brand for success in social media.
Because Tzipi Livni has just won the contest to lead the currently ruling party Kadima in sucession to the outgoing Ehud Olmert. It doesn't mean that she will automatically become Prime Minister. But she has a real opportunity to form a coalition in the coming weeks. And even if she fails, the polls suggest she is still the politician in Israel with the best chance of winning a general election...