Results for roi: 9

Objective measurement is now based on a number of variables that are almost impossible to pin down.

Rachel Roy Designs for Grey Goose

What does Twitter do for the corporation?

Lack of data constrains investment and deployment. A general lack of clear return-on-investment models and data on real-world results have slowed adoption of RFID...

In a dour housing market, wouldn't it be nice to know that your remodeling project would pay off when you went to sell the property? Remodeling Magazine evaluated the top remodeling projects, how the cost-to-value has changed since the housing market implosion, and which projects are still worth the investment. Using the magazine's "Cost Vs. Value Report for 2008-2009," let's look at some of the best projects you can undertake and recoup the majority of your cost.

Rev up your ROI by choosing the best medium for your message.

In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can't afford to hire professional copywriters how to write effective copy that will bring the results from their marketing efforts that they want and need. However, just as there are steps you must take to write great copy, there are also mistakes you can make that can destroy your marketing messages and reduce your ROI to a fraction of what it could have been. Whatever you do, don't believe the five myths de

Roy Spence explains why entrepreneurs are the key to our economic future. Roy Spence had two choices when he launched his advertising agency many years ago: He could build something he thought would make him a lot of money, or he could build something that would enrich his life.

Entrepreneur.com expert columnist and marketing guru Mark Stevens addresses the most common marketing questions and fears new business owners and would-be entrepreneurs face as they start up in a sluggish market. The solutions he offers are both time-tested and cutting-edge--ensuring you'll land at the top by the time this sour economy turns sweeter. Learn how to measure your ROI, when and how to devise new marketing strategies to replace ones that don't work and how to gain more market share over your co