Washington, D.C. - RightNow Technologies went public in August 2004. Within months, its shares rose 174%, to $21, carried upward by investor enthusiasm for the Bozeman, Mont., company's business model. Like Salesforce.com, RightNow aimed to sell its customer relationship management (CRM) software as a low-maintenance, Web-based service, not a shrink-wrapped product.
Leaving Manhattan to find a work ethic.
A new breed of outsourcing companies is taking on some of the financial risks for their customers.
RightNow Technologies' Greg Gianforte on the big shift in customer service operations.