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The anti-crisis remedy of Prada, Geox and Versace
18 Nov 2008 22:05:51 PSTThe remedy for tackling this time of recession consists of reducing the tax rate for workers, proceeding with targeted investments, cutting costs and putting in place a communication strategy that speaks directly to consumers and makes them feel they are purchasing a quality product, of a higher value than the price they are paying for it, and, finally, it consists of revaluing the supplier-customer relationship
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